Agenda Item
Meeting Date:
3/30/2017 - 6:30 PM  
Report Item / Presentation  
Texas School Public Relations Association Star Awards  
District Goals:
Goal 1
Student Achievement for All
Goal 2
Safe, Secure and Nurturing Schools
Goal 3
Parent and Community Partnerships
Goal 4
Quality Workforce in a Positive Environment
Goal 5
Effective and Efficient Use of Resources
File Attachment:
The Crowley ISD Communications and Marketing Department collected seven awards for its efforts promoting the hard work of Crowley ISD faculty, staff and students at the annual Texas School Public Relations Association (TSPRA) conference Feb. 20-23.

Among its wins, CISD earned a Gold Star Award for its MyChoice Programs Marketing Campaign in 2016. After a series of town hall meetings and the first Discovery Night in the spring of 2016, MyChoice Programs launched in the 2016-17 school year. The programs allow students of all ages to take ownership in their education. Families are given the power to choose learning opportunities based on personal interests, aspirations and preferred learning styles.

The department, which competed in the 10,000 to 30,000 student population division, took home the following Star Awards:

Gold Star
•Marketing Campaign – MyChoice Programs
•Published News or Feature – CPR Training Helps CTE Student At Work
•Video – News Package – Senior Walk

Silver Star
•Photo – Academic/Classroom Subjects – Senior Walk
•Poster – Paperless Report Cards
•Video – General Interest/Feature Series – Black History Month

Bronze Star
•Video – General Interest/Feature Series – Secondary Teacher of the Year

The Crowley ISD Marketing and Communications staff includes Anthony Kirchner, director; Jaime Handy, communications and marketing coordinator; Matt Hoover, webmaster and digital content administrator; and Megan Middleton, multimedia manager. Other team members are Margarita Jones, district translator; Michelle Uranga, mailroom/receptionist; and Eldora Wood, lead receptionist.
Budgetary Impact:
Recommended By:
Signed By:
Anthony Kirchner - Executive Director of Communications and Marketing
Signed By:  
Patricia Linares - Interim Superintendent